Four things I learned from attending a Distinction Communication workshop

When I was in elementary school, I attended a school designed to provide learning experiences that challenged students. Among the many projects and topics that were addressed each year, one constant we could anticipate was that we would be giving presentations on something that was related to the year’s theme. Whether it was something we collected in first grade (hair accessories) or the architectural accomplishment of our choice in fifth grade (the Space Needle), we would research our topic, stand up in front of our class with the video recorder capturing every detail, and tell our peers what we learned. This foundation served me well throughout my school years, whether it was running for office, or giving my final Senior Project speech; I had numerous opportunities to use the skills I had unknowingly been taught when I was young.

At some point along the way, it became something I stopped practicing. While I may not get a letter grade based on my performance anymore, public speaking and presenting are things we are judged on daily, by everyone we encounter. Improving upon these skills can effect everything from the success of a conference call to a big presentation in a packed meeting room, in a positive way. Because of this, when I was given the opportunity to attend one of Distinction Communication’s workshops this spring with a group of women, I jumped on it.

During the workshop, we went over the four most basic and helpful tips that can instantly improve how what you’re saying is received.

1. Maintain eye contact with one person for five seconds before moving onto the next.

Eye contact can be used to draw people into what you’re saying and keep your audience engaged in your presentation. Five seconds can feel like forever while you’re getting used to making good eye contact a habit; but to those you are talking to, it feels like you are actually talking directly to them. One easy way to practice this skill is to count on your fingers while you’re rehearsing your speech. This will give you a good sense of how long you will engage with one person and you can give yourself verbal cues as to when you can move on to the next person.

2. Create hand gestures that illustrate the points you are making.

It feels weird and rehearsed at first to use gestures that emphasize what you’re saying; but the audience won’t even notice that you’re doing it until they can remember what you said because they can visualize what you were doing with your hands. TED speakers seem to be great at this art form, like in this talk from Kelly McGonigal on stress. After watching just the opening minutes of her talk, I can visualize her taking a poll of the audience and asking who has very little stress in their lives. Hand gestures are a sneaky thing you can utilize to enhance your presentation.

3. Move around.

Your feet aren’t nailed to the ground, so make sure you don’t just stand in one place for the length of your speech. Walking from one side of the stage to the other, at a relaxed pace, draws the audience in, and makes the people that you are walking towards notice that you’re talking to them.

4. Keep the audience interested with the use of your voice.

There are many ways that “how” you say something can take away from the words that you use. Pausing for a moment to link to your next thought can help you stop using the dreaded “ums”. Make sure your inflection ends a sentence with certainty rather than letting your pitch go up and sounding like the end of every sentence you say is a question. Be passionate about what you’re talking about and your audience will catch on to your passion and want to hear more about it.

The best part of the Distinction Communication Workshop was having an entire day to practice these helpful strategies. It was a great forum for getting real-time feedback on areas for improvement and an open environment to learn from others.

On November 12th, Silver Fox will co-sponsor Distinction Communication’s next workshop in Bellevue, so you too can take advantage of this great opportunity. For more information and to sign up, visit the information page. Whether you have a presentation coming up or just want to brush up on your skills, it’ll be a great time to see what you’re doing well and work on some areas that may need improvement. We hope to see you there!

Photo by AllGo.
Mitchell Derrey
Director of Creative Services, Silver Fox Productions
Mitchell Derrey
Director of Creative Services, Silver Fox Productions

Mitchell joined Silver Fox in 2008 as a freelance Presentation Specialist where he was able to merge his passion for design and mentorship, as well as rise to a leadership position in the company. His proudest achievements have been in training new designers and providing coaching as they grow into their careers. He has traveled all over the world to support executives for some of the most well-known brands of our time. His 14+ years at Silver Fox has enriched his life both personally and professionally.

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