Engaging an omnichannel strategy to maximize the ROI for your event
January 14, 2026
Events are one of the most powerful sales, marketing, and unifying tools you have in your arsenal. Aside from the scheduled meetings and the organic conversations that generate new leads or re-up existing clients, your attendees will spend the lion’s share of their time in your keynotes and breakout sessions. These are premium moments of engagement for driving consensus to your narrative and your call-to-action on the way to achieving your goals.
In these arenas, they are fully immersed in your brand and your value proposition.
You may be surprised by the disparity in the quantity of time your target audiences engage with your various marketing channels. When compared to total moments of buyer engagement (800 minutes), events carry a lot more bang for your marketing buck.
Do you deploy an omnichannel strategy to capitalize on your event investment?
First, what is an omnichannel strategy? An omnichannel strategy for events is a cohesive approach that integrates all online and offline channels to create a single, seamless, and consistent experience for attendees across the entire event lifecycle. It connects touchpoints like event websites, social media, email, mobile apps, and on-site experiences to ensure a fluid journey for customers, from initial awareness to post-event engagement. The goal is to improve engagement, satisfaction, and loyalty by meeting customers where they are with the right message at the right time.
The key aspects of an omnichannel event strategy are:
Consistent messaging and branding: All channels should carry a unified brand message and design, creating a familiar experience for the customer.
Seamless transitions: A customer can start their journey on one channel and continue it on another without interruption. For example, they might receive an email invitation, register on a mobile app, and then get on-site directions via a push notification.
Data-driven personalization: By analyzing customer behavior across all touchpoints, you can tailor messages and offers to the right person at the right moment.
Integrated experience: It goes beyond simply using multiple channels. They must be deeply integrated so they work together as a single system.
Holistic customer journey management: The strategy covers all phases of the customer journey, from pre-event promotion and registration to during-event logistics and post-event follow-up.
RainFocus is a best-of-breed unified event management platform that tackles these key aspects and integrates seamlessly with more than 40 third-party platforms, such as Salesforce, Oracle Eloqua, Adobe Marketo Engage, and HubSpot. RainFocus collects attendee registration data, session attendance, and post-event actions while streamlining real-time data flows, enabling precise measurement and activation across omnichannel efforts. By aligning this data with business objectives, you can personalize follow-up actions, enable robust segmentation, and identify upsell/cross-sell opportunities, resulting in increased engagement and improved event ROI.
A singular example: Using their own platform for their company event, the data illustrated that 72% of their registrants were renewals. RainFocus was able to quantify the potential recurring revenue attending their event and the value of each individual attendee. Thus, the potential ROI could be directly quantified against their event budget, even when deals were closed long after the event was concluded. Are you measuring that?
Read more from RainFocus: How to Measure ROI for In-Person Corporate Events
Embrace an omnichannel strategy for your event and capitalize your return on investment… or don’t and you won’t.
Of course, the entire production must come together to present you in your best light. The stage, the lights, the music, and the presentations create an environment that can captivate your audience. The 800-minutes your attendees spend immersed in your brand and presentation content place presentation design as a key component to support your omnichannel strategy.
To this regard, Silver Fox Productions helps you throughout the entire event journey. With 30 years of experience specializing in presentation design, Silver Fox is your partner before, during, and after your event through pre-event and onsite presentation design support, live presentation operation, content management, and brand consistency and amplification. Flawless production and engaging presentation design with a clear visual narrative contribute to an optimal and engaging brand experience.
An effective event is greater than the sum of its parts where everything works in tandem to maximizing the ROI.
We are at your service as a key spoke in the hub or your omnichannel strategy. Read on for some useful tips: 13 Bad Luck Presentation Scenarios and How To Avoid Them
