Video dominates the way people prefer to consume information. This is because, as human beings, our attention is hard-wired to be drawn to anything that moves. Capitalizing on this nature is a successful tactic in conveying information and storytelling. Silver Fox specializes in creating motion graphics and are masters of animation in live presentations. But not all presentations are live. Let’s walk through our methodology for creating your stand-alone video.
Start with storyboarding your concept animation.
As you walk us through your script, we begin to outline key moments (frames) in your story. These are benchmarks and we may offer our suggestions to strengthen your script for better flow and emphasis. We will talk about pacing and the ideal length of your video. Your story needs to be solid before moving on to the next step.
Next step, create “animatics” and mood boards.
Select from animation samples that we provide, to zero in on an style that suits the narrative. We create sketches that illustrate the keyframes with annotations on how the graphics will move. Review static mood boards to determine the nature of the thematic mood, colors, and graphics.
Add voice over and background music.
We work together to determine the type of voice that best represents your message, audience, and brand. Select from the provided voice actor samples and we take the script into the studio to record the voice over. If you want background music in your video, we provide samples and we select one together.
Putting the pieces together.
Before jump into producing the final video, we want to be sure we have all of the components correct. We create another animatic that combines the voice over, music, keyframe sketches, and test animations. This test video provides an easy chance to make subtle changes or proceed with great confidence.
Finalizing production of your animation.
This is where we build the final animation in the graphic style of the mood board. We tighten up anything you would like to see fine-tuned and render the animation. The final video is supplied in a variety of formats. It can be used online, in your presentation, and in other marketing efforts.
Animated video has become almost a requirement in how companies tell their stories, train their employees, or explain products and services. It is a far more effective method than reading manuals, manifestos, and white papers. Motion graphics animation attracts, captures, and keeps our attention.
“Colors answer feeling in man; shapes answer thought; and motion answers will.“
John Sterling
