Everything is an infographic. Charts, graphs, icons, illustrations, imagery, and even text all seek to convey information visually. Using infographics to graphically illustrate data and processes is an excellent means to tap into visual comprehension. Infographics reinforce what a speaker is saying and are refreshing alternative to bullet points and lists of numerical data. But not all infographics are created equally. There are many factors to consider the quality in which information is graphically represented and communicated.
Graphics that provide contrast illustrate emphasis. Without it, your information is somewhat meaningless. Is $50M in sales good? When placed next to last year’s $40M in sales, it is clear that it is, in fact, great. If we omit relative data, then we are left without a compass to qualify and quantify information.
There are basic principles that are applied to create contrast. Size relationships, conditioned color associations, and visual weight and density. Balance or disarray, and proximity are all core fundamentals in guiding how relationships are perceived. These principles of design are creatively deployed to illustrate your truth.
Sometimes the complex is just complex. Advanced processes, data visualizations, and infrastructures need to be dissected and reconstituted. A story illustrated through infographics simplifies information for the audience. Well-timed animations help unpack complexity.
In general, we all have shared meanings for that which our eyes perceive. Illustration, imagery, and iconography are all loaded with meaning and must be considered with intent and care. The color red means “stop” or “bad” for some; while it symbolizes good luck to another. Information conveyed in an image can persuade your audience how to feel about what you are saying.
Simply dressing up your slides can be a distraction and actually detract from your ability to successfully communicate. Designing infographics with clear intent starts with listening to you to understand the information you have and what you would like it to project. Only then can our design team zero in on the most impactful visual representation for you.