September 11, 2014 Mitchell Derrey

We’re very excited to announce that Silver Fox Productions
will once again provide presentation development and backstage support for this
year’s TEDxRainier (
TEDxRainier offers a forum for some of today’s most brilliant minds to meet
together at a public event where they tell their stories and define their
aspirations for physical, medical, biological, astronomical, you-name-it,
advancement. This will give us another chance to work with speakers building
their own unique stories.

We have also been given the opportunity to brand their
theme, “Known and Unknown”. The image above represents the visual style and
concept I created for this event.

The theme proved to be challenging due to its
reference—literally, everything and nothing. That being the case, the speakers
at this event will be from different fields, some of which are unrelated aside
from their connection to technology, education and design; or TED. So, I
collected all the elements: imagery that represented exploration of what we do
and do not know, and a reference to the organization who put this mass event
together. The first image that stuck in my mind was just a dark cloud, drifting
chaotically surrounded by a white negative space. I also wanted it to include a
visual effect where the two contrasting elements become homogeneous as they
mix, like a drop of ink in water. It was important to avoid defining the image
into any specific subject, and allow it to be an abstract representation of

The cloud imagery offers further exploration of the nature
of knowledge itself. As the black shape transforms, the surrounding white space
appears to do the same. That is to say, what we know and don’t know are not
static subsets, but are always changing and influenced by each other.

The typography of the title represents the individual ideas
of the known and unknown, without disjunction. “KNOWN” is bold and clear,
representing the complete collection of knowledge. In contrast, “UNKNOWN” is
fractured yet still legible, representing missing pieces of information or
details that have not yet been brought to light. By introducing the red
mark—referencing the “x” in TEDx—the two words are now locked into a single
form. Ultimately, TEDx lives at this point of convergence between educators of
the known and explorers of the unknown.

We are proud to be working with the TEDx team, and I look
forward to seeing you at McCaw Hall November 22nd. To register,